Texas Bar CLE
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Texas Bar CLE
Law Practice Management Home    
Marketing and Client Development
Business Planning
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Marketing and client development is an essential component to the success of every law practice.
1. 
Networking (Online Resource)  

Networking for People Who Hate Networking: A Field Guide for Introverts, the Overwhelmed, and the Underconnected -- Devora Zack, Berrett-Koehler Publishers (July 27, 2010)

http://www.amazon.com/Networking-People-Who-Hate-Underconnected/dp/160...
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2. 
Video: Effective and Enjoyable Networking (Really...) (Online Video)  
http://www.legalspan.com/txbar/xseminars/main.asp?sServerName=www.Texa...
3. 
Video: Rainmaking in a Drought (Online Video)  
http://www.legalspan.com/txbar/xseminars/main.asp?sServerName=www.Texa...
4. 
Video: Jumpstart Your Law Practice with Social Media (Online Video)  
http://www.legalspan.com/txbar/xseminars/main.asp?sServerName=www.Texa...
5. 
Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser  (Book)  
By Jaqdish Sheth and Andrew Sobel
http://www.amazon.com/Clients-Life-Expert---Hire-Extraordinary/dp/0684...
6. 
Dan Quale Was Right - Too Many Lawyers Focusing on Fees, Not on Clients (Article)  
James E. Brill
http://www.texasbarcle.com/CLE/LPGateway.asp?lResourceID=101&sURL=http...
7. 
Great Legal Marketing: How Smart Lawyers Think, Behave & Market to Get More Clients, Make More Money & Still Get Home in Time for Dinner (Book)  
Benjamin W. Glass III, 2012
http://www.amazon.com/Great-Legal-Marketing-Lawyers-Clients/dp/0983712...
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8. 
Marketing and Client Development Activities  (Article)  
Kathleen Brady 2009, ABA
http://apps.americanbar.org/lpm/lpt/articles/mkt04091.shtml
9. 
Rainmaking Made Simple: What Every Professional Must Know  (Book)  
By Mark Maraia
http://www.amazon.com/Rainmaking-Made-Simple-Every-Professional/dp/097...
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10. 
The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling  (Book)  
Julie A. Fleming, Crow Creek Press 2009
http://www.amazon.com/The-Reluctant-Rainmaker-Lawyers-Selling/dp/09774...
11. 
The Winning Edge: Effective Communication and Persuasion Techniques for Lawyers  (Book)  
By Richard H. Lucas and K. Byron McCoy
http://www.amazon.com/Winning-Edge-Communication-Persuasion-Techniques...
12. 
When to Say No: 10 Ways to Select and Reject a Client  (Article)  
By Edward Poll
http://www.lawbiz.com/pa_8.html